Beni Ouarain - Rug (White/Pink) - One of a kind!

Authentic Beni Ouarain Rug – Handwoven Moroccan Wool in Soft Neutral Tones

Bring timeless Moroccan craftsmanship into your home with this authentic Beni Ouarain rug, handwoven by Berber artisans in the Atlas Mountains. Made from 100% natural wool, including the warp and weft threads, this rug embodies softness, durability and traditional weaving techniques passed down through generations.

The classic diamond pattern—an iconic feature of Beni Ouarain design—is woven intuitively and without pre-drawn templates. This artisanal approach ensures that each rug is one of a kind, with subtle variations in linework, tone and texture that highlight its handmade character. Tassels often appear on one side of the rug, though some pieces display tassels on both ends depending on the artisan’s finishing style.

Once the weaving is complete, every rug is washed with natural soap and laid out to dry under the Moroccan sun. This preserves the natural softness of the wool and enhances its warm, neutral colour palette—perfect for Scandinavian, boho, Japandi, modern and minimalist interiors.

Many Beni Ouarain rugs are also reversible.

• Use the flatter woven side during warmer months for a clean, light look.

• Flip to the plush side in winter for extra warmth and comfort.

Soft underfoot, visually striking and rich in cultural heritage, this Beni Ouarain rug adds texture, elegance and authenticity to any living space.

To dive deeper into the factors that shape the value of authentic Beni Ouarain rugs — from the wool’s origin to the time invested by the weaver — you can read our full story here.