Magic in Marrakesh: how our trip inspired the new collection

Anyone who's been to Marrakesh knows — this city isn’t just a destination, it’s a feeling. A dazzling blend of scents, colours, craftsmanship and stories. We travelled there with a mission: to soak up pure interior inspiration and find suppliers of authentic furniture, Beni Ouarain rugs, handcrafted décor and more. Spoiler alert: mission accomplished.

Riad Deluxe: sleeping in a dream

We stayed in a dreamy riad in the heart of the medina. A hidden gem with high ceilings, soft carpets, candlelight and a rooftop to get lost in. Each morning began with a Moroccan breakfast and fresh mint tea, surrounded by silence and sunlight dancing on mosaic tiles.

But what is a riad, actually?

A riad is a traditional Moroccan townhouse built around a central garden or patio. Originally home to merchant families, these houses were designed for privacy and peace. Today, many riads have been transformed into intimate guesthouses — a beautiful mix of old-world charm and modern comfort, often with a rooftop pool and home-cooked tagines.

Riad Deluxe in Marrakech

From snake charmers to soft textiles

Our journey started at the iconic Jemaa el-Fna square, where snake charmers, fire performers, belly dancers and spice vendors fill the air with energy. We followed the smell of grilled meat and tasted local street food from one of the many night stalls.

The biggest surprise? How hard it was to find a cold beer — alcohol is rare and only served in certain places. Luckily, a cold cola was just as refreshing.

Jemaa El-Fnaa during the evening

Meet Younes: our key to the souks

Finding the right contacts in Marrakesh isn’t easy. Thankfully, we had connected online with a local guide beforehand. Younes turned out to be perfect — part guide, part negotiator, part storyteller. He led us through the maze of souks to the hidden workshops where true craftsmanship lives. Thanks to his network, we discovered treasures well off the tourist track..

A sensory journey through the souks

Treasure hunting in the Atlas

With Younes, we travelled deeper into the Atlas Mountains, where we found what we were truly looking for: women’s cooperatives weaving Beni Ouarain rugs in the traditional way — no pattern, no plan, just instinct and skill.

Each rug tells a story, woven from natural wool, with motifs born straight from the hands of the maker. We carefully selected a number of unique pieces, now featured in our collection. Each one made with love.

From inspiration to interior

And just like that, our mission was complete: to find handcrafted pieces with soul. This trip lives on in our hearts — and soon, in your home. From authentic rugs and handmade mirrors to boho cushions and artisan chairs: everything was selected with one purpose in mind — to bring life, warmth and story to your space.

Rock the Casbah! Discover this masterpiece!

Discover our new collection

 Check out our new arrivals, inspired by the magic of Marrakesh
Follow us on Instagram for a behind-the-scenes look